In2008, Google and33 othercompanies announced the Open Handset Alliance (aHA)
, a new industry consortium that, in
promotingopen standards for mobile devices, promises to reinvent the cellphone-andpossibly the entirewirelesstelecommunications industry. Whilethat’s a tall order
, I suspect that handsets,
which Google intends to make as customizable as laptop computers, are justthebeginning
of the company’s
mobile efforts.
The word ”open” in aHA’s name is not just a buzzword: it signifies a radical departure from today’s cellular networks, especially those in the United States. Today’s cellular ecologies
aren’t exactly closed; it’s possible to load third-party applications onto some cell
phones, and websites belonging to thirdparty providers such as Google can be accessed.
Verizon (not an aHA member)
has even announced its willingness to open its network to non-Verizon phones.
Butthat openness is all at the
periphery: wireless providers today offer just enough choice
in phones, features, and services to remain competitive while
preventing consumers from using rival technology and defecting to other carriers.
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